Privacy Policy
Last updated: 16 October 2026
Welcome to BabyFayre.com. We respect your privacy and are committed to protecting your personal information. This policy explains how information is collected, used, stored and protected when you visit our website.
1. Who We Are
BabyFayre.com is a baby product comparison and buying guide website. We help parents and carers discover products, compare prices and find useful information.
Website: www.babyfayre.com
Data controller: [INSERT LEGAL NAME OR BUSINESS NAME]. Privacy contact: [INSERT CONTACT EMAIL OR POSTAL ADDRESS].
2. Information We Collect
Depending on how you use our website, we may collect:
- Your name and email address when contacting us.
- Your email address when subscribing to our newsletter.
- Messages submitted through our contact form.
- IP addresses, browser information and technical logs where collected.
- Cookie and affiliate referral information where applicable.
3. How We Use Your Information
We use personal information where necessary to:
- Respond to your questions and enquiries.
- Send newsletters you have agreed to receive.
- Maintain website security and prevent spam.
- Operate and improve BabyFayre.com.
- Comply with legal obligations.
Our legal bases may include consent, legitimate interests and compliance with legal obligations, depending on the purpose of processing.
4. Affiliate Links
BabyFayre.com participates in affiliate marketing programmes, including Awin.
Some links direct you to third-party retailers. If you make a purchase through an affiliate link, we may earn a commission at no additional cost to you.
Affiliate networks and retailers may process referral information and use cookies or similar technologies. Their own privacy policies apply to their processing.
5. Cookies
BabyFayre.com may use cookies for essential website functionality, affiliate attribution and analytics where enabled.
Where required by law, we will ask for your consent before using non-essential cookies or similar tracking technologies.
You can also manage cookies through your browser settings. Disabling some cookies may affect website functionality.
6. Newsletter Subscriptions
If you subscribe to our newsletter, we use your email address to send relevant updates, product information, buying guides and offers.
You can withdraw consent and unsubscribe at any time through an unsubscribe link in our emails or by contacting us.
We do not sell newsletter email addresses to advertisers.
7. Contact Form
When you use our Contact Us form, we process the information you submit to respond to your enquiry and manage related correspondence.
We may also process technical information to detect spam and protect our website.
8. Sharing Your Information
We may share limited personal information with service providers who help operate our website, including hosting and email providers.
Third-party retailers and affiliate networks may separately process information when you follow affiliate links.
We do not sell your personal information.
9. Data Security
We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss or misuse.
No online system can be guaranteed to be completely secure.
10. Data Retention
We keep personal information only for as long as necessary for the purposes for which it was collected, subject to applicable legal requirements.
Newsletter subscription information is retained while you remain subscribed, with limited records retained where necessary to respect unsubscribe requests.
Contact messages and technical logs are retained according to our applicable retention practices.
11. Your Data Protection Rights
Under UK data protection law, you may have the right to:
- Request access to your personal information.
- Correct inaccurate information.
- Request deletion of your information.
- Object to certain processing.
- Request restriction of processing.
- Request data portability where applicable.
- Withdraw consent where processing relies on consent.
You may complain to the Information Commissioner's Office at ico.org.uk.
12. Children's Privacy
BabyFayre.com provides product information primarily for parents, carers and other adult visitors.
Our website is not intended to collect personal information directly from children.
13. External Websites
Our website contains links to third-party retailers and other external websites.
We are not responsible for the privacy practices of those websites. Please review their individual privacy policies.
14. Changes to This Policy
We may update this Privacy Policy when our website, services or legal obligations change. The latest version will appear on this page.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the privacy contact details provided above or through our website's Contact Us page.